Data Analytics Graphic Design Social Media Management Social Video Content Strategy January 5, 2026

Kaki Bukit Committee Club – Social Media Strategy, Content & Account Management

We partnered with Kaki Bukit Community Club (KBCC) to strengthen its social media presence and better connect with residents. Working alongside Grassroots Adviser Dr Faisal Bin Abdul Aziz and the Grassroots Leaders, the focus was to build a digital presence that stays accessible to existing residents while reaching younger audiences on Instagram and TikTok.

Our team introduced dedicated approaches for Instagram and TikTok while continuing to support KBCC’s Facebook and WhatsApp channels. From monthly content planning to filming, design, and copywriting, we manage the work end-to-end to keep messaging clear and consistent for the community.

We also refreshed KBCC’s visual look with cleaner layouts, brighter colours, and bold, easy-to-read typography, creating a more lively and approachable online presence. Content featuring familiar faces and real community moments has helped strengthen engagement across platforms.

Our work is ongoing, with the aim of helping KBCC continue growing as a trusted space that keeps residents informed, involved, and connected across generations.

Check out some of our select videos here:

{"type":"video","tracklist":false,"tracknumbers":true,"images":true,"artists":true,"tracks":[{"src":"https://vicinity.agency/wp-content/uploads/2026/02/I-Like-You-But-I-Dont-Like-You-When-GRA-Edition.mp4","type":"video/mp4","title":"I Like You But I Don't Like You When...","caption":"The content team risking it all with this trending format \u2013\u00a0we thank the Grassroots Adviser for his endless patience.","description":"I Like You But I Don't Like You When \u2013\u00a0Grassroots Adviser edition.","meta":{"length_formatted":"1:29"},"dimensions":{"original":{"width":576,"height":1024},"resized":{"width":618,"height":1099}},"image":{"src":"https://vicinity.agency/wp-includes/images/media/video.svg","width":48,"height":64},"thumb":{"src":"https://vicinity.agency/wp-includes/images/media/video.svg","width":48,"height":64}},{"src":"https://vicinity.agency/wp-content/uploads/2026/02/kbcc_-_dr_faisal_talks.mp4","type":"video/mp4","title":"Dr Faisal's Talk \u2013 A New Take on Resolutions","caption":"Grassroots Adviser, Dr Faisal Bin Abdul Aziz, gives his perspective on resolutions.","description":"We ask Grassroots Adviser, Dr Faisal Bin Abdul Aziz, on what he thinks about new year's resolutions.","meta":{"length_formatted":"1:20"},"dimensions":{"original":{"width":1080,"height":1920},"resized":{"width":618,"height":1099}},"image":{"src":"https://vicinity.agency/wp-includes/images/media/video.svg","width":48,"height":64},"thumb":{"src":"https://vicinity.agency/wp-includes/images/media/video.svg","width":48,"height":64}},{"src":"https://vicinity.agency/wp-content/uploads/2026/02/kbcc_-_orange_peel_challenge_v5-1.mp4","type":"video/mp4","title":"Lunar New Year 2026 Series - Mandarin Peeling Challenge","caption":"Mandarin Orange Peel Challenge! Guess who won?","description":"It's Grassroots Adviser vs Grassroots Leader as they raced against the clock to not only peel the mandarin oranges, but mimic the original mandarin orange design too.","meta":{"length_formatted":"0:49"},"dimensions":{"original":{"width":2160,"height":3840},"resized":{"width":618,"height":1099}},"image":{"src":"https://vicinity.agency/wp-includes/images/media/video.svg","width":48,"height":64},"thumb":{"src":"https://vicinity.agency/wp-includes/images/media/video.svg","width":48,"height":64}},{"src":"https://vicinity.agency/wp-content/uploads/2026/02/pranking_our_boss_with_random_updates_v6-1.mp4","type":"video/mp4","title":"Pranking Our GRA With Random Updates","caption":"","description":"A trending entertaining format, the content team was tasked to prank Grassroots Adviser, Dr Faisal Bin Abdul Aziz, with random updates not at all related to work (most of them, at least).","meta":{"length_formatted":"0:48"},"dimensions":{"original":{"width":2160,"height":3840},"resized":{"width":618,"height":1099}},"image":{"src":"https://vicinity.agency/wp-includes/images/media/video.svg","width":48,"height":64},"thumb":{"src":"https://vicinity.agency/wp-includes/images/media/video.svg","width":48,"height":64}},{"src":"https://vicinity.agency/wp-content/uploads/2026/02/ACWP-Event-Highlights_Final-4-1.mp4","type":"video/mp4","title":"ACWP Event Highlights Reel","caption":"Kaki Bukit's 2026 Annual Constituency Workplan Dinner Highlights","description":"Our team covered the Annual Constituency Workplan Dinner, held at Permata Singapore.","meta":{"length_formatted":"1:30"},"dimensions":{"original":{"width":1080,"height":1920},"resized":{"width":618,"height":1099}},"image":{"src":"https://vicinity.agency/wp-includes/images/media/video.svg","width":48,"height":64},"thumb":{"src":"https://vicinity.agency/wp-includes/images/media/video.svg","width":48,"height":64}},{"src":"https://vicinity.agency/wp-content/uploads/2026/02/KBCC_-_On_Beat_Challenge.mp4","type":"video/mp4","title":"Say It On Beat! \u2013 Makan Edition","caption":"A trending format with a local twist.","description":"Grassroots Leaders take on the Say It On Beat challenge valiantly \u2013 especially when it's your local foodie faves on the line.","meta":[],"dimensions":{"original":{"width":1080,"height":1920},"resized":{"width":618,"height":1099}},"image":{"src":"https://vicinity.agency/wp-includes/images/media/video.svg","width":48,"height":64},"thumb":{"src":"https://vicinity.agency/wp-includes/images/media/video.svg","width":48,"height":64}},{"src":"https://vicinity.agency/wp-content/uploads/2026/02/kbcc_-_youth_archievement_2025_v3-1080p.mp4","type":"video/mp4","title":"What We Achieved in 2025 - Grassroots Leaders Edition","caption":"","description":"","meta":[],"dimensions":{"original":{"width":1080,"height":1920},"resized":{"width":618,"height":1099}},"image":{"src":"https://vicinity.agency/wp-includes/images/media/video.svg","width":48,"height":64},"thumb":{"src":"https://vicinity.agency/wp-includes/images/media/video.svg","width":48,"height":64}},{"src":"https://vicinity.agency/wp-content/uploads/2026/02/kbcc_-_dr_faisal_translates_cny_greetings_v6-1080p.mp4","type":"video/mp4","title":"Dr Faisal Bin Abdul Aziz Translates CNY Greetings from Emojis","caption":"","description":"","meta":[],"dimensions":{"original":{"width":1080,"height":1920},"resized":{"width":618,"height":1099}},"image":{"src":"https://vicinity.agency/wp-includes/images/media/video.svg","width":48,"height":64},"thumb":{"src":"https://vicinity.agency/wp-includes/images/media/video.svg","width":48,"height":64}}]}