Singapore Kindness Movement – Racial Harmony Day 2022

To commemorate Singapore Racial Harmony Day, Singapore Kindness Movement aims to create a video for students to gain a deeper appreciation of racial harmony multiculturalism and social cohesion. We are tasked to plan and come out with a strategy to create a video of kids of different races to tell about what harmony means to them. Hence, we incorporated animated and primary colors to suit their age while using the colors of SKM to keep the branding in check. We designs the look and feel of the video to keep the young kids entertained.