Singapore Sailing
Aren’t we proud to have an Olympic sport in Singapore where anyone can be raised to be champions and fly the Singapore flag high? Singapore Sailing is the official National Sports Association responsible for the promotion of sailing in Singapore while developing a strong environmentalism spirit in the community.
To promote and educate about sailing, we have worked with Singapore Sailing for years:
- Provided social media strategy and built social media presence on Instagram from 2017 to 2018. Followers gained from hundreds to 10K, achieving a great engagement rate of almost 5%. We also developed an interactive chatbox for regattas and quizzes.
- Produced to promote marketing video for Future Ready Sailor, using AR/360 videos to allow students to learn about STEM (science, technology, engineering, and math) education.
- Edited a video interview with a 17-year-old windsurfer, Marsha Shahrin who shares about the challenges of being an elite athlete while having to fast.
- We produced videos for the SEA Games Singapore Sailing Team athletes in 2017 and 2018 for the sailing competition.
Task
Strategy