Kaki Bukit Community Club
A new Instagram and TikTok presence for a community club
Strategy, content and account management since January 2026.
Social media strategy
A social media strategy your team can actually run
We audit what you have, research the audience you want, and hand over a plan — content pillars, formats, calendar and KPIs — sized to your team, budget and approval process.
What’s included
Everything you need to post with purpose
A strategy should make the next twelve months easier, not sit in a drive. Every plan comes with the tools to run it.
- Audit of your channels, content and competitors
- Audience research and social listening, AI-assisted
- Content pillars, tone of voice and formats per platform
- A hook bank and campaign ideas for the next quarter
- Monthly content calendar and approval workflow
- KPIs, benchmarks and a reporting template
- A handover workshop with your team
- Optional pilot month with our content team
How it works
From first workshop to a plan you can run
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Discovery
A workshop to agree goals, audiences, constraints and who signs off.
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Audit and research
We review your channels and competitors, and listen to what your audience talks about.
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Strategy and calendar
Pillars, formats, hooks and a calendar, presented and refined with you.
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Pilot and review
Run the first month, measure it and adjust. Keep us on, or take the plan in-house.
Strategy in action
Formats that came out of the plan
A good plan shows up in the feed: recurring series, clear hooks and a voice people recognise.
Good fit
This is for you if…
- You’re launching or relaunching a channel and want to get it right from the first post.
- Your team posts regularly but can’t tell what’s working.
- You need stakeholders to sign off on a clear plan before budgets are committed.
FAQ
Social media strategy questions
What do we get at the end?
A strategy deck and a working calendar: audit findings, audience insights, content pillars, formats per platform, a hook bank, KPIs and a reporting template, handed over in a workshop.
How long does a strategy take?
Usually a few weeks from the discovery workshop to handover, depending on how many channels and stakeholders are involved.
Can our in-house team run the plan?
Yes. We design the plan around your team’s capacity, and can stay on for content or management if you’d like support.
Do you work with public-sector approval processes?
Yes. We regularly plan around layered approvals for community clubs, town councils and statutory boards.
Related services
Pair it with
Get a proposal
Want a plan your team will use?
Share your goals, platforms and timeline. We’ll reply with ideas, a recommended plan and a quote.